Today we are talking about storytelling. The reason I wanted to start the entire series here is because donors are not checks, they are real relationships. And organizations who treat their donors as real human beings have ten times the success with fundraising. When you treat donors as a relationship, they are happy to share their stories, learn more about your success stories, and share them with their friends and family.
We are talking to Farid Askerov, owner of Shutter Sauce, and a video strategist focused on creating video assets which supercharge marketing for businesses and nonprofits. He is one of my go-to videographers for storyteller campaigns. In the interview, we discuss how he approaches stories, how he approaches video, how to hire a video storyteller for your organization, and some really great storytelling tips for nonprofits.