Online fundraising ideas can be as unique and impactful as the causes they support. Here are a few newer ones to try:
When you’re promoting your fundraiser, you’re reaching out to people within your network. Peer-to-peer fundraising encourages your existing supporters to use their networks to raise money as well. Not only does this give you a larger reach, but it gives your peers an opportunity to convey why your cause is also important to them. By having your peers connect their own value, beliefs, and identity to your mission, their personal fundraising efforts can increase your donor impact exponentially.
Virtual Paint and Sip Nights
Paint and sip nights grew popular in art studios and bars across the country. Recreate this experience at home with a virtual paint and sip night. Reach out to your supporters, tell them to grab a glass of wine, and send a few links to where they can buy art supplies – or get them donated from a local art store.
While you’re painting, drinking, and sharing stories and your work over Zoom or GoogleHangouts, update your donors about the ongoings of your nonprofit, your accomplishments, and future plans. The price of admission can be their donations to the event.
Also set up an clickable link to where they donate to your cause.
Social Media Takeovers
Ask your corporate sponsors, community partners, or other supporters with social clout them if they’d be willing to donate their social media for a day. By doing so, you’ll be able to post all sorts of content linking back to your website or landing page. This helps you increase or organization’s visibility and can potentially grow your target audience. It’ll also look good for people whose social media you’re taking over, because it shows their audience that they’re helping a worthy cause.
Partner With a Social Media Influencer
Influencers are always looking to promote products and services to their audience. Working with a nonprofit will not only help you amplify your audience, but it improves their reputation by being able to help. Here are a few helpful ways to approach an influencer.
Teach a Virtual Class
Are you an expert in something that your supporters may be interested in learning? Offer to host a virtual class to teach them a valuable skill. The price of admission can either be a suggested or required donation. Not only will your audience learn something, but they’ll be giving while they do it.
Host a Virtual Silent Auction
When it comes to fundraising ideas, silent auctions are among the oldest and most successful concepts. Thanks to technology, they no longer have to be held in-person. Not only can you still host a silent auction, but everyone in the world (with a link) can partake! Here’s a demonstration on how to run a silent auction online.
Run a Digital Scavenger Hunt
Scavenger hunts bring out the kids in all of us. They’re also a great way to give your audience something fun to do while they’re staying at home. Choose a date and time period for your scavenger hunt. Incentivize your hunters with prizes that you’ve purchased or were donated by your sponsors. Then, create a digital list of things you want your audience to find. We recommend staying topical and populating your list with things they’ll find that are cause-related or on your partners’ websites.
Once the hunt is over, publish information about who won the scavenger hunt, where the clues were, and how much you raised.
Online Fundraising Ideas
Online fundraising gives you the opportunity to get creative, engage your donors, and have fun. Don’t be afraid to think outside of the box. Your next campaign may just be your most successful one yet!